All posts tagged: marketing strategists

Write on, Wednesday: Great Writing is Your Best Promotional Tool

By Leslie Lindsay I recently downloaded this “5 Secrets to Great Writers” guide from http://www.bookbaby.com and have been skimming through it’s contents.  The first thing I read goes like this:  “You can assemble the world’s greatest team of publicists and social marketing strategists to help you promote your book, but if the WORDS you’ve assembled in your book can’t sell themselves…well then, you are dead in the water.” Makes sense, right?  Again, I wonder what publishling house would publish a book if the author can’t write well?  (That is if you are going with a traditional publishing model and not self-publishing). But here comes the tricky part of book work.  Promoting what you have written.  There is a fine line between being good at tooting your own horn and sounding, well conceited.  Of course, no one wants to come across as arrogant.  So, how does one get the word out that their book is worthwhile? (Humm…if I knew I probably wouldn’t be writing about this!).   Here goes: Build your Brand.  You’ve probably heard this before.  It also …