All posts tagged: promotion and marketing

Write on, Wednesday: The Benefit of Book Trailers

By Leslie Lindsay No doubt you’ve heard of a movie trailer, right?  The commericial-style blurb about an upcoming or already-showing movie–a sneak-peak of the funniest/most romantic/endearing/action-packed segments that leave you eager for more.  But a book trailer?!?  What the heck is that?! Simply put, a book trailer is another means of bringing attention to a book and/or the author.  We live in a media age–from iPhones to streaming videos and music from our laptops, reading is now becoming a little well–mainstream.  Not that I agree with the novelty of it, but I do agree that there is something to say for the efficiency of electronic devices.  Again, it’s still a concept I struggle with.  If you’re into book trailers, then great!  It’s yet another avenue to reach potential readers.  Here’s a list of “fantastic book trailers and why they are so fantastic:” http://therumpus.net/2013/06/fantastic-book-trailers-and-the-reasons-theyre-so-good/  One of my favorites is from Deb Caletti’s HE’S GONE (http://www.youtube.com/watch?v=Sz-n4-TSDGA)  Wow–this one starts out almost exactly like the book (see Deb’s interview from last week’s post).  Yet, it’s different–I “saw” Dani differently in my mind’s eye and …