By Leslie Lindsay  Back–to–School Series: Remember the 1990s? Were you raising kids then, or maybe you were one? Do you recall the incentive programs teachers dangled–“If you read 100 books you get this?” or, the BookIt! Program through Pizza Hut–a star for every title you completed and so many stars got you a personal pan pizza at your local restaurant? But that was just books and reading incentives. Countless medals were given to every kid on every sports team across the U.S.: “Most Improved,” “MVP,” “Most Likely to Sit on the Bench.” Okay, that last one is a bit of a joke, but in all seriousness, there seemed to have been an award for just about anything. And then these kids grew up. They started expecting similar accolades in college, in the workplace. Everyone started believing that they were exceptional. But maybe they weren’t.  In 1993, Alfie Kohn challenged this basic strategy we use for raising children, teaching students, and managing employees, which he summarized in six words: “Do this and you’ll get that.”  This …