By Leslie Lindsay This past weekend, I packed my overnight bag and headed to  the University Wisconsin-Madison’s Continuing Ed Writer’s Workshop: Marketing Toolkit.   Besides the hotel room all to myself and the uninterrupted time in a coffee shop, it was a glorious–if mildly terrifying–time away from family and the hustle and bustle of”real-life.”  I got lost in my fiction world.  A little bit.   But I also got a good dose of reality.  Our instructor, Laurie Scheer started our three-hour workshop off with this statement: “There is no conspiracy against you as a writers.  You are all capable.  The publishing industry wants to hear from you.”  Wow.  Read that again if you have to.  They want you.  A wave of relief.  But still, it’s not easy.  For a writer to get noticed in the marketplace, this is what needs to happen before you pitch your book (we’re sticking mostly with the fiction model here, so if you’re a non-fiction writer, don’t take this to heart, although some of the elements do overlap).  #1  Your Logline.  Your what?!  …