By Leslie Lindsay
You hear all the time, “build your platform!” But what exactly is a platform, you say?! Well, the terminology, platform comes from the theater in which the presentor/entertainer (that’s you, the author) is on the stage, while your “audience” (readers) are on the sidelines. It generally means you have a place to promote your work; that is–readers who care.
Every writer will have a different strategy to developing his or her platform–it all depends on your personality, your goals as a writer, and often the types of writing you do.
Here’s a list of do’s and don’t for fiction platforms (but I think you can translate many of these to non-fiction as well). This is literally a clipping from a Writer’s Digest magazine…but don’t ask what issue. It’s been tacked to my real-life bulletin board over my desk for awhile now.
1. Local publicity; especially if you live where your novel is set
(DOESN’T WORK: mass snail maillings)
2. Book giveaways
(DOESN’T WORK: Non-book [swag] giveaways)
3. Wide-reaching blog tour
(DOESN’T WORK: small blog tour)
4. Group signings and events
(DOESN’T WORK: Solo book signings)
5. Cultivating a community where fans want to return
(DOESN’T WORK: Paid advertising)
6. Encouraging or teaching fans to do what you do
(DOESN’T WORK: Book trailers that are merely commercials)
7. Hosting reader comepetions for media or creative work
(DOESN’T WORK: Saying ‘yes’ to too many time-comsuming requests
8. Ramping up the excitement prior to the book launch
(DOESN’T WORK: Extravagant publication parties)
Here are some other ideas you may like from “Be a Better Writer with Pearl Luke”
Go, on–find at least 5 new ideas…and write on, Wednesday!